I began my career as a graphic designer and went on to co-found and run a successful creative agency for over twenty years, delivering high-profile work for global brands. I later served as President of D&AD.

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My design background shapes my filmmaking. I create visual worlds with precision and intent — through production design, costume and light — and collaborate closely with actors to bring them fully to life.

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I’m drawn to character-led stories with humour, darkness and emotional weight. My approach is instinctive and visually driven rather than technical or trend-led, with a strong focus on tone, performance and audience impact.

I’m dyslexic, which informs how I work — thinking visually and emotionally before ideas reach the page. I didn’t attend film school; I follow story, rhythm and feeling. That process has guided all my work.